If there is a skill you want to learn or knowledge you want to acquire, the information is out there, whether that be through books, podcasts, or online. While consuming content and learning from others can teach you a great deal, the best way to learn is by actually playing the part and diving into whatever it is you want to do. Once you have the foundation, the information will be more likely to stick because it becomes applicable. Oftentimes, people get stuck in a consumption cycle and never actually apply it, but today's guest is here to urge you to get started as he shares his billion-dollar journey.

Alex Hormozi is an entrepreneur, investor, and philanthropist. In 2013, he started his first brick & mortar business, and within three years, he successfully scaled his business to six locations. He then sold his locations and spent two years turning 32+ brick & mortar businesses around using that same model. He then packaged his process into a licensing model which scaled to over 4000+ locations in 4 years and he also founded and scaled three other companies to $120M+ in cumulative sales in that same time frame. Alex scaled and exited 7 companies and transitioned from CEO to the owner/shareholder position in these companies in 2020, and founded Acquisition.com as a way to invest in other businesses. Alex is known for his expertise in customer acquisition and monetization.

In this episode, Alex shares what he has learned from being who he wants to be online, and why he thinks so many people struggle to make content that converts. Alex explains how he learned some of the skills he applies in his businesses today, and why people fail to take action despite knowing what do to. He shares how he develops habits without having the "perfect" morning routine. Alex also dives into the 4 things you need to start a business, and the question everyone wants to know: What does content creation look like in the Hormozi household? Tune in for more.

Key highlights:

• The problem with a lot of content
• Who Alex has looked to as a mentor or teacher
• Alex's views on college - is it necessary?
• Alex's advice to start a habit
• Thoughts on morning routines
• What Alex learned from having a brick-and-mortar business
• The 4 things you need to start a business
• What Alex likes about brick-and-mortar vs. online space type of businesses
• What content creation looks like in the Hormozi house
• How often Alex and Leila release content online
• What does their content team look like?
• What is the deal with the Hormozi font?
• Sneak peek of Alex's next book

For resources and links mentioned in this episode, visit: 365driven.com/episode292