Reeves Wiedeman's "Billion Dollar Loser" examines the rise and fall of WeWork, the coworking company founded by Adam Neumann. The book explores Neumann's unconventional leadership style, his fervent belief in building a community, and the company's rapid expansion fueled by billions of dollars in investment from SoftBank. It details WeWork's cultural quirks, its aggressive business tactics, and the ultimate failure of its 2019 initial public offering due to Neumann's unconventional vision and lack of transparency. The book also explores the roles of other key figures, such as Neumann's wife, Rebekah, and his cofounder, Miguel McKelvey, as well as the impact of WeWork on the coworking industry and the world of venture capital.