We look at Microsoft Copilot’s distribution and its strategy to carve out a unique ecosystem, setting it apart from competitors. Microsoft’s vast scale enables the widespread integration of Copilot across its product suite, further distinguishing it from the likes of Apple and Google. For example, some Windows laptops now feature a dedicated “Copilot” keyboard button. Also we come up with startup ideas (bring back Clippy!) that could boost Copilot adoption and build niche tools to target high-value customers.