The ambitious yet ultimately unsuccessful venture of Billy Butlin, the "holiday camp king" of the United Kingdom, to establish a luxury resort in West End, Grand Bahama is the focus of this episode. The show details Butlin's plans, the political and financial challenges he faced, and the eventual failure of the project, concluding with the takeover and development of the property by other investors. The episode draws upon primary source materials such as official government records, press articles, and memoirs, providing a detailed account of the rise and fall of Butlin's Caribbean dream.

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