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I ran a 16-episode podcast experiment. It scored a 2/7.

In this relaunch episode of Binary Business Weekly, I apply the
Binary Decision Scorecard to my own failed podcast — publicly,
honestly, and on the record. The score isn't pretty. But the
lessons are the reason this newsletter exists.

What you'll hear:
- Why 16 episodes averaged single-digit viewership
- The seven binary tests applied to my own work
- What I'm changing — and what I'm keeping
- Why "newsletter-first, podcast inside" is the new format
- What the next 100 episodes are committed to

Binary Business Weekly is a Monday newsletter for founders,
operators, and executives who want signal, not noise. One
decision. Seven tests. All written, recorded, and shipped from
inside a real operating company (EntreNova AI, Houston).

———

Get the free Binary Decision Scorecard:
binarybusiness.tech/scorecard

Subscribe to the newsletter:
binarybusiness.tech/weekly

Work with me — Binary Audit (60 min, $250 to Houston Food Bank):
binarybusiness.tech/audit

———

Will Guidry is the founder of EntreNova AI, a Microsoft Cloud
Solutions Partner based in Houston. He writes Binary Business
Weekly every Monday — what he shipped, what he scored, what he
learned.

All signal. No noise.

Binary Business Weekly is a Monday newsletter for operators
navigating AI decisions under pressure.

Every issue breaks one real decision down using the Binary Decision
Scorecard; 7 binary tests that separate high-leverage moves
from expensive distractions.

Built in public from inside a real operating company (EntreNova AI,
Houston). Real decisions. Real scores. Real numbers.

Newsletter ships every Monday morning.
Podcast version embedded in every issue.

———

🎯 Free: The Binary Decision Scorecard
https://binarybusiness.tech/scorecard

📩 Subscribe to the newsletter
https://binarybusiness.tech/weekly

💼 Work with Will: The Binary Audit (60 min, $250 to Houston Food Bank)
https://binarybusiness.tech/audit

🔗 Connect on LinkedIn
https://linkedin.com/in/williamguidry

Binary Business. All signal. No noise.