Search Engineers Podcast

Bing Shopping Ads - a HUGE Opportunity


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Bing Shopping Ads are an AMAZING way to boost revenue in your business!

  • According to Statista.com , 38% of Bing users report an average household income of $100,000 or more.
  • 33% of Bing users have at least a Bachelor’s degree
  • Bing receives 12 billion searches per month worldwide
  • Monthly search volume of Bing in the united states is 500m
  • -One thing you can do is go inside your Microsoft Ads and Google Ads accounts. Open Microsoft keyword planner, and Google keyword planner. Enter some relevant keywords in your niche, and compare average search volume and cost per click. You will find that for most of the keywords you search for, Microsoft Ads cost per clicks will be significantly lower almost every time.

    -In addition to CPCs being lower, like we read at the beginning of this episode, a significant amount of the traffic that you will be paying for will be from folks with an average annual income of $100K or more.

    -People still think Bing is useless, and this is exactly why it is such an amazing opportunity right now. Most big box retailers and larger ecommerce stores are not taking advantage of Bing AT ALL. This leaves a huuuge hole in the game waiting to be filled by whoever is willing to take action.

    -Native ads, facebook ads, facebook retargeting ads, youtube ads, and shopping ads all play a very different and important role in your funnel. Whether you’re just getting started, or just looking to boost revenue in your business, Bing shopping ads are a HUGE way to increase sales.


    Information from the video:

    Search Engineers

    267-702-4544

    searchengineersgroup.com


    Our Bing Shopping Ads Free Training (YouTube):

    https://www.youtube.com/watch?v=10_ceNX0sRc&t=687s

    Bing Shopping Ads Alpha/Beta Playbook PDF:

    https://www.searchengineerslife.com/optindrvtwpoq 

    Statista article:

    https://www.statista.com/topics/4294/bing/#dossierSummary__chapter2


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    Search Engineers PodcastBy Matt Abbagnaro