In this week's The Big Idea Podcast Brian York, Grant Perry, and Christina Clapp discuss why Bing is such an undervalued PPC platform and why it shouldn't be overlooked when it comes to diversifying your marketing campaigns.

Many marketers give a slight groan whenever Bing is mentioned as a potential Ad Platform. However, the recent crypto slap down on Facebook and the "misleading content" ban on Google Adwords once again highlighted the need for diversifying your marketing campaigns.

If there is one thing all marketers have learned by now, it is that if all your marketing eggs are in one basket, you run a very high risk of getting shut down... and then you end up with no channels working.

The bottom line: Diversification is key across the board and Bing - with its growing market share - could hold the answer to potentially yielding double the leads for your business with the click of a button.