Huda Kattan Biography Flash a weekly Biography.

This week has been a whirlwind for Huda Kattan. Huda Beauty made headlines by decisively ending its partnership with Love Island USA star Huda Mustafa after a livestream, aired just days ago, showed Mustafa and her boyfriend laughing in response to a caller’s racist slur targeting a fellow cast member. Huda Beauty announced on Instagram November 1 that such behavior was unacceptable and did not align with the brand’s values, and the fallout was swift—content related to Mustafa was purged from all platforms and displays, and the brand issued a call for accountability and meaningful learning. The partnership had been one of Huda Kattan’s “most requested” collaborations this fall, launched with fanfare just six weeks earlier to promote the Easy Bake Duo Loose Powder. According to Cosmetics Business, the collaboration became one of the fastest influencer-brand ruptures in recent beauty industry memory. Mustafa issued an apology, and despite her pledging to donate to the NAACP, Huda Kattan and her brand signaled zero tolerance for any association with such incidents.

Less than a week after this, Huda Kattan herself has remained active and highly visible on social media. According to Arab News, she used Instagram to express strong support for Nadeen Ayoub, the first Miss Palestine to compete in Miss Universe, underscoring her enduring commitment to amplifying Palestinian representation and humanitarian causes. Huda Kattan’s posts consistently push for awareness of the ongoing crisis in Gaza: she has not only voiced solidarity, but last year made a $1 million philanthropic donation to organizations such as Human Appeal and Doctors Without Borders, and earlier this summer, launched a charitable partnership with Palestinian singer Saint Levant, releasing a new product shade called Kalamantina with proceeds benefiting Palestinian initiatives.

But life as a vocal public figure hasn’t been without its own share of controversy for Huda Kattan. As recently as August, reporting from Cosmetics Business reveals that LVMH-owned Sephora undertook a formal internal review after a video Kattan posted about the Israel-Palestine conflict drew backlash online, spurred in part by allegations of antisemitism from the Anti-Defamation League. Kattan responded in an Instagram video, firmly rejecting hate or antisemitism of any kind and explaining that her words had been misinterpreted—a removal she claimed was her own decision to de-escalate further hostility. She reaffirmed opposition to all forms of hate and stood by her advocacy for the Palestinian cause, even as controversy threatens business relationships and public profile.

Through it all, Huda Kattan’s central message is clear: the values of her brand are non-negotiable and her activism remains a key element of her ongoing legacy. For her, the intersection of business, social responsibility, and personal conviction continues to define both opportunity and challenge in equal measure.

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