The Pain of Privacy Updates and Acquisition Tracking

• HigherDOSE strikes an interesting balance between Wellness, Biohacking, and Tech. Their products are rooted in research to help their customers really get the most out of HigherDose products.
• We all know that the new iOS privacy updates and decrease in Facebook and Google analytics is a huge problem for marketers. Ingrid offers her advice as a three-pronged approach.
• Prong 1: Don’t just look at CAC (Customer Acquisition Cost), look more broadly at client relationship management. The iOS privacy update is not just a story about CAC (Customer Acquisition Costs), it's a combination between CAC and LTV (lifetime value).
• Prong 2: Invest in Good Influencers. In the age of tightening data and heightened iOS privacy updates, influencers are going to become a highly valuable channel.
• Prong 3: Invest in Channel Diversification. Client Relationship Management is Everything. Don’t ignore your CRM!
• How should brands allocate funds between Influencers and traditional channels such a Google and Facebook? Well, that depends, and it’s not the same for every brand.
• If you want to understand the full customer journey, you need to use a multi-touch attribution technology. You might have one-click conversions for products with a lower price point, but when you have more expensive products, customers will most likely require multiple interactions with your brand.
• Ingrid gives Katie & Lauren advice on what content she thinks would really resonate with HigherDOSE’s customer base.

Associated Links:

• Check out Yotpo
• Check out Gladly
• Check out Gorgias

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