Today I'm chatting with Caroline Mays, the founder and creative mind behind Switchblade Lemonade, a defiantly unorthodox image crafting and bio salon based in Portland, Oregon. We know that storytelling and bios and brand stories are trendy AF right now, and we chat about why we—as copywriters and marketing minds—need to do a better job of defining and education our audience about what, exactly, those words mean... and how to use these tools to your advantage.