Penny chats to Tash Rebuck, founder of The Good Sales Company and Sales Expert, who has spent over a decade leading B2B sales teams.

In this chat, Penny and Tash discussed why people hate sales and how business owners avoid it to their own detriment, even sales people are untrained and unmotivated. They discuss how integral sales is to every business and how finding the right strategy that fits with your culture and values is key to happy and successful teams and ultimately consistently growing revenue. Tash shares the tips and tricks learnt over a decade of leading B2B sales teams that increase conversion, reduce sales cycles and help leaders and founders fall in love with sales.

They cover:

• Why sales has such a bad reputation, and how to reframe it as a positive, learnable skill for solving problems and building confidence
• The training gap: around 70% of salespeople have never had any formal sales training
• The "non-salesy" approach: understanding a customer's problem first, rather than "pitch slapping" people at networking events
• Why persistence pays off: 80% of deals are signed after five follow-ups, yet most business owners give up after one or two
• The three real fears behind sales resistance: fear of rejection, fear of damaging your reputation, and simple self-doubt
• Being upfront with pricing in the meeting itself, so you can react and adapt in real time
• Why closing is often as simple as asking a direct question: "Do you want to move forward?"
• Using free discovery calls to uncover a client's real challenges and offer a tailored solution
  
  

You can connect with Tash here:
LinkedIn: https://www.linkedin.com/in/tashrebuck/
Instagram: https://www.instagram.com/tash_rebuck/
Website: https://thegoodsalescompany.com/
Book a call: https://calendly.com/tash-rebuck/30min

If you'd like to find out more about how to join the BIP100 community of experts, visit our website here: https://www.bip100.club

Penny chats with Francis Rodino – Founder of Lead Hero, Revenue Systems Specialist. 

Francis covers how growth-stage SaaS and service businesses can increase profit by 20% without hiring more staff or spending more on ads.

He explains why many founders think they need more leads when the real issue is what happens after a lead comes in. Slow follow-up, messy CRMs, unclear sales steps, and poor pipeline visibility all mean money gets left on the table.

And he walks through the simple systems that he installs to help businesses respond faster, track deals properly, improve close rates, and forecast with confidence.

Listeners will leave with a clearer understanding of where profit is leaking and what practical steps they can take to fix it.

You can connect with Francis Rodino here:
https://www.linkedin.com/in/francisrodino/
Website: https://francisrodino.com/
Company: https://leadhero.ai/

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In this conversation, Penny Power OBE and Ben Price, an elite life coach to the ultra ambitious,  explore how high-performing entrepreneurs can win the inner war that often follows external success. 

Drawing on Ben’s experience as a former UK Special Forces Military Intelligence operator, Ironman triathlete, and elite coach, the chat uncovers practical strategies to manage pressure, restore focus, and create alignment between ambition and fulfilment. 

Listeners can gain insight into the mindset frameworks Ben uses to help leaders perform at their highest level without sacrificing their health, relationships, or peace of mind.

You can connect with our expert here: 
https://www.linkedin.com/in/coachbenprice/
https://www.instagram.com/coachbenprice


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Penny chats to Tim Meadows-Smith, an Enterprisation Architect, with Multiple Non-Executive Director and Chairman roles. Tim is a Champion of StartUp Suffolk and Investment Partner at K2 Business Partners and saves businesses by making them work productively. 

As Tim says, "Exceptional, positive, tenacious, problem-solving people should be joyous, not trapped, and not failing. We don’t have a distressed business turnaround industry, we have a liquidation industry, and it’s wrong."

During this chat, Tim and Penny discuss: 
- the startup culture that leaves great people stranded for want of honest conversations and some support in spreading the relatively simple processes which sustain enterprise.

- how people hope, intend, to found a business to do things better, but usually create a job with a terrible boss, and it really doesn’t have to be that way.

- why the most common sign of a business that is on the road to going bust is agreeing to invoice finance, of factoring. Giving up most of your margin to get money in a bit sooner.

Tim explains how if he can get to businesses first  he can help them get out of the arrangement and on a sustainable footing. They think they want money, which is
like a drug, they actually need process and strategy to build enterprise. Instead of liquidation, keeping unsecured creditors tied to assets gives a strong chance of recovery, rather than a domino-effect of misery.

You can connect with our expert here: www.linkedin.com/in/timmeadowssmithbusinessdoctor

To find out more about connecting with the BIP100 community of experts, please visit our website: https://bip100.club/members-directory/

Penny chats to Jo Ann Sweeney, a company founder, charity trustee and school governor who provides stakeholder engagement consultancy, training and mentoring to executives in multinational organisations undergoing digital transformation. 

Are you considering morphing into a non-executive role? But not sure if this is a good move?

During this chat Penny and Jo Ann explore the A-Z of finding a non-executive role; the good and bad advice you’ll hear, the critical steps and those you can leap over.

They talk through whether it is worth paying for support and if yes, what to pay for. Pus, how to approach recruiters and ensure they remember you and your application.

By the end of their chat you will be confident about whether being a non-executive director is right for you.

You can connect with our expert here: https://www.linkedin.com/in/joannsweeney/

To find out more about the BIP100 Club community of experts, visit our website: https://www.bip100.club

Penny chats with Cloud Optimisation, Enterprise Architecture and Cyber Security expert, Iain Cox. 

Building a Responsible AI Strategy is crucial for organizations to harness AI's transformative power ethically and sustainably. It ensures AI systems are fair, transparent, and accountable, minimizing risks like bias, data privacy breaches, and severe regulatory fines (e.g., up to 6% of global revenue under the EU AI Act). 

Beyond compliance, a robust strategy fosters innovation, enhances customer trust, strengthens brand reputation, and provides a significant competitive advantage. 

Penny and Iain discuss how this proactive approach has become a top strategic imperative, safeguarding long-term business success in a rapidly evolving digital landscape.

You can connect with Iain here: https://www.linkedin.com/in/iainrcox

To find out more about how you can become a member of the BIP100 Club community of experts, please visit our website: https://www.bip100.club

Penny chats to Peter Stansbury, an Exitologist – helping founders build their business and achieve their exit goals. 

In this engaging conversation, Penny explored with Peter the aspects of exit planning that many founders overlook. 

Peter shared how successful exits address both the hard business
metrics - valuation, timing, deal structure - and the deeply personal elements that often catch entrepreneurs off guard.

They discussed how founders frequently struggle with identity loss after selling their companies, the challenge of letting go of day-to-day control, and not understanding what 'success' truly means beyond just financial returns. 

Peter emphasised how exit planning should begin years before the actual sale, to maximise business value, and prepare founders life after exit.
The conversation revealed the importance of clarity on personal goals, family considerations, and legacy aspirations, allowing them to effectively define the next chapter of their lives.

You can connect with Peter here: https://www.linkedin.com/in/peterstansbury/

To find out more about how you could become one of our BIP100 Club experts, please visit our website: https://www.bip100.club

In this chat Penny Power OBE and Geoff Sober discussed why it is so difficult for people to change when they want to change. People are surrounded by personal growth memes, books and courses on self-development abound and yet many struggle to know what they want or if they know what they want then they put up barriers to the attainment of their goal.
Geoff believes atychiphobia – the fear of failure- is the unrecognised block holding many people back and Geoff’s purpose is to release this destructive pattern.
Geoff is an expert in this pattern because he lived for much of his early life in fear of failure and has spent most of his life overturning the patterns taught by his family in early childhood.
Hence this is not a job, nor a business, it is a heartfelt mission.
You can connect with Geoff here: https://www.linkedin.com/in/fromstucktosuccess
Or subscribe to his YouTube channel: https://www.youtube.com/@stucktosuccess

To find out more about how you could join our BIP100 Club community of experts, please visit our website: https://www.bip100.club

Penny chats to storyteller and success strategist, David Pugsley. 
How do you bring the human-ness we all desire into social media?
In this conversation Penny and David talk about the rise of AI in social media platforms and how you can create a better experience by being more human in your outreach.

They cover the best ways to build great conversations with strangers through social media: do you focus on 'what you know' or can you show your fun side?

You can connect with our expert here: http://linkedin.com/in/davidapugsley
David runs a Tuesday live chat on LinkedIn at 8am, called '2 Men Talking', and on a Friday he does 'Feet Wet Friday'.

To find out more about becoming a member of the BIP100 Club community of experts, visit our website: https://www.bip100.club

Penny chats to Commercial and IP/IT Lawyer and Fractional GC, Alexis Goldfinch. 

In this chat, Alexis takes us through the 5 most common mistakes business owners make with their terms of business and the consequences that come with those mistakes. From incomplete terms to non-compliance with legal requirements, Alexis explained why terms of business are the backbone of every business relationship, how these mistakes can be fixed, and why instructing a lawyer is the best way to protect the future of your business.

You can connect with our expert here: https://www.linkedin.com/in/alexis-goldfinch-09102530/

If you'd like to find out more about how you could join our BIP100 community of business experts, please visit our website: https://bip100.club