This week I sit down with Krisi Smith - who brought innovative tea blending from the US back to the UK at age just 23, making it the product category fun and accessible. She tells the amazing story of going from Ski Instructor with a mad idea to multi-million dollar founder who puts people first. 
Tune in to hear how Krisi shunned grad scheme and corporate life to set up the business at age 23 - how she completely bootstrapped it from the start with just $5000 in savings. Find out how, even though they started as an online business, having a brick and mortar store in the early years helped the brand and gave them the immediate feedback they needed to develop the product. Hear about Krisi's approach to developing winning products. Find out how they picked the store locations and how the growth of the stores and the online business went hand in hand. How growing their email list in-store was key to creating huge buzz around product launches. Learn how Krisi's strategy to not go into wholesale and supermarkets payed off. Find out why Krisi and her co-founders original values and mission have stayed core to what they do right to this day. How surrounding herself with passionate advisors key. 
See full show notes on www.ecommerceimpact.com. 
Visit the Bird & Blend website and try their teas at www.birdandblendtea.com