So insurance is an accidental career for most of you? Well, have we got a story about that! On this recording, you’ll giggle at how insuretech executive Seraina Macia originally found her way to Swiss Re and a successful insurance career. Later, during the pandemic, she founded Joyn Insurance as an MGA. Joyn targets the low end of the middle market or high end of the small market — Seraina calls it “the smiddle.” She aims to transform the insurance process. “The industry is so fraught with legacy thinking and legacy systems. It’s so cumbersome and archaic with how we work in the industry. You are almost better off building something from the outside,” she says. “If you were going to build a home today, you aren’t going to build a castle and add on parts. You’re going to build a smart home from the ground up… Something modern that functions in its entirely — not a patchwork built in the old archaic way.” Seraina is an engaging “On Point” guest and you’ll enjoy her storytelling.

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