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Birds, Burgers & Big Rapids Boom
Big Rapids is buzzing — and not just with birds.
This week on What’s Up Big Rapids, we celebrate the unveiling of the new bird statue at Northend Riverside Park, talk bird walks, and even float the idea of bringing back the local Audubon Society.
We’re joined by Jenn Rumsey, owner of Schuberg’s Bar and Grill and President of the Downtown Business Association. From growing up in the Schuberg’s legacy to navigating its viral popularity, Jenn gives us a behind-the-scenes look at one of Big Rapids’ most iconic spots — plus updates on what’s ahead for downtown.
We also cover major development updates across town, summer events right around the corner, and everything else that makes this place feel alive right now.
0:00 – Intro & welcome
2:00 – New bird statue + community birding event 🐦
6:00 – Bird walk this Friday at 4:30
9:00 – Restarting the Big Rapids Audubon Society?
10:30 – Guest intro: Jenn Rumsey (Schuberg’s + DBA President) 🍔
11:45 – First memories of Schuberg’s
14:00 – Family legacy behind the restaurant
14:30 – Going viral — handling the popularity
16:18 – Small space, big demand
18:30 – Managing expectations when it’s packed
21:25 – Running a business with your spouse
24:40 – The mystery of bar tools 😄
25:35 – Jenn’s go-to Schuberg’s order
27:55 – Downtown Business Association updates
32:33 – Social district awareness push
35:05 – Downtown discount cards available now
36:30 – Collaboration between DBA, CVB & Chamber
37:55 – Featured Creature: Dwarf Gourami 🐟
41:10 – Big changes around town (Five Below, Chipotle, carwash, more) 🏗️
42:09 – New childcare center on east side
43:30 – Thanks to Dr. Pink
44:55 – Former Clark station site discussion
46:30 – Hanchett property update (55+ housing)
48:14 – Spicy Standup at The Peaks (May 15) 🎤
49:00 – Toastmasters at Ferris (2nd & 4th Thursdays)
52:58 – Wheatlake 5K (May 17) 🏃
53:32 – Pocket Park Music Series starts soon 🎶
54:50 – WISE 5K (May 30)
55:30 – Free RAM clinic at Ferris (May 30–31)
57:28 – Back to the Bricks (June 5) 🚗
59:00 – Summerfest (June 6) ☀️
1:00:15 – Hot Dogs & Hot Jobs event 🌭
1:00:52 – Personal note: prayers for a family friend ❤️
1:01:30 – Dom’s Corrections: chaos as usual
1:04:55 – Outro & goodbyes
#WhatsUpBigRapids#BigRapidsMI#SupportLocal#CommunityStrong#SmallTownStories
Follow us on Facebook here
On Youtube Here
Follow Schuberg's Bar on Facebook
View all episodes
By What's Up Big RapidsBig Rapids is buzzing — and not just with birds.
This week on What’s Up Big Rapids, we celebrate the unveiling of the new bird statue at Northend Riverside Park, talk bird walks, and even float the idea of bringing back the local Audubon Society.
We’re joined by Jenn Rumsey, owner of Schuberg’s Bar and Grill and President of the Downtown Business Association. From growing up in the Schuberg’s legacy to navigating its viral popularity, Jenn gives us a behind-the-scenes look at one of Big Rapids’ most iconic spots — plus updates on what’s ahead for downtown.
We also cover major development updates across town, summer events right around the corner, and everything else that makes this place feel alive right now.
0:00 – Intro & welcome
2:00 – New bird statue + community birding event 🐦
6:00 – Bird walk this Friday at 4:30
9:00 – Restarting the Big Rapids Audubon Society?
10:30 – Guest intro: Jenn Rumsey (Schuberg’s + DBA President) 🍔
11:45 – First memories of Schuberg’s
14:00 – Family legacy behind the restaurant
14:30 – Going viral — handling the popularity
16:18 – Small space, big demand
18:30 – Managing expectations when it’s packed
21:25 – Running a business with your spouse
24:40 – The mystery of bar tools 😄
25:35 – Jenn’s go-to Schuberg’s order
27:55 – Downtown Business Association updates
32:33 – Social district awareness push
35:05 – Downtown discount cards available now
36:30 – Collaboration between DBA, CVB & Chamber
37:55 – Featured Creature: Dwarf Gourami 🐟
41:10 – Big changes around town (Five Below, Chipotle, carwash, more) 🏗️
42:09 – New childcare center on east side
43:30 – Thanks to Dr. Pink
44:55 – Former Clark station site discussion
46:30 – Hanchett property update (55+ housing)
48:14 – Spicy Standup at The Peaks (May 15) 🎤
49:00 – Toastmasters at Ferris (2nd & 4th Thursdays)
52:58 – Wheatlake 5K (May 17) 🏃
53:32 – Pocket Park Music Series starts soon 🎶
54:50 – WISE 5K (May 30)
55:30 – Free RAM clinic at Ferris (May 30–31)
57:28 – Back to the Bricks (June 5) 🚗
59:00 – Summerfest (June 6) ☀️
1:00:15 – Hot Dogs & Hot Jobs event 🌭
1:00:52 – Personal note: prayers for a family friend ❤️
1:01:30 – Dom’s Corrections: chaos as usual
1:04:55 – Outro & goodbyes
#WhatsUpBigRapids#BigRapidsMI#SupportLocal#CommunityStrong#SmallTownStories
Follow us on Facebook here
On Youtube Here
Follow Schuberg's Bar on Facebook