Are you overdelivering your service and undercharging for it? Are you like the cakemaker who is making a very bespoke birthday cake but only charging as if it were just another cupcake?

There are three business models you could use here:

high-touch services, at high prices ("the birthday cake")

low-touch services, at low prices ("the cupcake")

a combination of the two.

If you're doing the combination, it pays to streamline your processes, so that you don't get sidetracked doing the low-value "busy" work.

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