Starr Edwards is the Founder and CEO of Bitchin' Sauce, a plant-based almond dip that has started as a teenager's kitchen experiment. Starr began making Bitchin’ Sauce in 2004, prompted by a newly acquired vegan diet as a sparky sixteen-year-old. At the time, there was a growing raw foods movement, but the vegan-friendly options were either highly-processed or high priced. So she created something herself! Starr's sauce quickly became
 a family staple and flagship recipe that she used in her budding personal chef business. She did spend a few years working as a home chef but realized that what she really wanted was consistent, flexible work so that
 she could care for her one-year-old son and be with her family. Starr started selling Bitchin sauce at local farmers' markets. And then to local grocers. And then, as we’ll talk about in this episode, she was able to get distribution at Whole Foods. And then Costco came a-knockin!

We also dive into the Bitchin brand… how it was an alternative to “Awesome Sauce” which she originally googled. But the Bitchin name has since become fundamental in creating a brand identity and an internal culture.

Find Bitchin' Sauce at a retailer nearest you at bitchinsauce.com

Check out the new Bitchin' Blog to see what Starr is up to and watch their new recipe reels on Instagram @bitchinsauce