In this episode of The Emerge21 Show, hosts Chris and Alan welcome entrepreneur and Bitcoin advocate Simon Johnston. Simon, founder of Root & Branch Coffee, shares his fascinating journey from genetic engineering and theology to business ownership and Bitcoin adoption. He discusses how Bitcoin has transformed his coffee business, from payment systems to pensions, and how it has the potential to revolutionise global trade, particularly in developing economies.Simon also dives into his experience co-founding the Bitcoin Northern Ireland meetup, the challenges of Bitcoin education and adoption in the UK and Ireland, and the broader implications of decentralised systems on finance and governance. This insightful discussion highlights the importance of understanding Bitcoin's role in protecting financial sovereignty, especially in a world where fiat currency is rapidly losing value.Tune in for an engaging conversation on Bitcoin, business, and the future of decentralised finance!Show Notes:00:00 – IntroductionChris and Alan introduce Simon Johnston and discuss the episode’s focus.Simon shares a bit about his background and how he first met Chris.The importance of privacy and discretion when discussing Bitcoin-related topics.05:00 – Simon’s Background & Journey to BitcoinSimon’s early interest in systems and how things work.His academic journey from genetic engineering to theology and anti-trafficking activism.Transitioning into business and founding Root & Branch Coffee.How experiences in international trade led him to Bitcoin.15:00 – Bitcoin’s Role in Business and Global TradeHow currency devaluation affects farmers in developing countries.The inefficiencies of traditional foreign exchange systems.The potential of Bitcoin for direct trade and financial empowerment.25:00 – Root & Branch Coffee and Bitcoin IntegrationHow Simon implemented Bitcoin into his business operations.Using Bitcoin for pension funds for employees.Educating employees and customers on Bitcoin.Challenges and opportunities in onboarding suppliers and farmers to Bitcoin payments.35:00 – Bitcoin Adoption in Northern Ireland & The Bitcoin NI MeetupSimon’s role in founding the Bitcoin Northern Ireland meetup.The early success and challenges of running Bitcoin educational events.The impact of market cycles on community engagement.45:00 – Broader Perspectives on Bitcoin & DecentralizationThe shift towards decentralization in finance, technology, and governance.How AI and open-source software are disrupting traditional monopolies.The similarities between Bitcoin and historical religious decentralization.55:00 – The Future of Bitcoin in the UK & IrelandWhat could accelerate Bitcoin adoption in the region?The role of economic pain vs. education in driving Bitcoin interest.The importance of financial awareness and self-sovereignty.01:05:00 – Closing Thoughts & TakeawaysSimon’s key message: Be acutely aware of your financial environment.The long-term impact of Bitcoin adoption on businesses and individuals.Final words from Chris and Alan.Links & Resources:Root & Branch Coffee: https://rootandbranch.coffee/Connect with Simon Johnston: https://x.com/sijohnston📲 Follow Emerge21 for more Bitcoin insights:🔗 Website: https://www.emerge21.com/📲 Twitter: https://x.com/Emerge_21📸 Instagram: https://www.instagram.com/emerge.21/📩 Join our Bitcoin Breakthrough Live Event - https://www.emerge21.com/bitcoinbreakthroughonlineSubscribe & Follow:Don’t miss future episodes—subscribe to The Emerge21 Show on Spotify, Apple Podcasts, and YouTube. Follow us on Twitter and LinkedIn for updates!❗DISCLAIMER:This show is for entertainment purposes only. Before making any financial or legal decisions always do your own research & consult a professional.