In a world crowded with "messaging" how do we tell engaging stories?  How do we convince our audience to come with us on a journey?

In this episode I bring together some of the lessons in storytelling I've learned from my guests on this podcast, my previous career in television and from leaders in brand storytelling.  This episode is for professionals looking to communicate authentically, transparently and build relationships with their audience.

The four elements of engaging storytelling:
1. Make sure the audience is the Hero of your story;
2. Establish Trust through transparency;
3. Keep your message simple.  
4. Be the guide and give a gift.

 Previous episodes I discuss:

• Episode 6: Sexy Ageing with Tracy Minnoch Nuku
• Episode 37: Shen-Tel Lee on Kuching Food Aid and Cause Driven Community Building
• Episode 39: Women in Web3: Bree Yek on Public Goods, Sustainability and Tech for Good
• Episode 40: Women in Web3: Mel Loh on Why We Need More Women Investors and Financial Inclusion in Web3

Additional Reading:

• Nancy Duarte and Persuasive Presentations: https://www.duarte.com/
• Patagonia's Ownership Statement: https://www.patagonia.com/ownership/

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