What does it mean to really understand your customers and craft your business around their wants and needs? That’s what retention is all about, right?

This week Kristen goes deep with Asher Hunt, co-founder and COO of Bite Toothpaste Bits, to talk about starting a business from passion, what authenticity really looks like in business, and how to grow and scale in the wake of a viral video. Plus, they get into the cadence of a delivery schedule and how a customer-focus can drive brand loyalty.