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At IBC2025, we catch up with Igor Oreper from Bitmovin to hear about the company’s latest cloud-native live encoder and advancements in advertising technology. Known for its VOD transcoder and video player, Bitmovin has now matured its live encoder to deliver the same flexibility - operating across AWS, GCP, Azure, Okami Cloud, and Oracle Cloud.
Igor also introduces server-guided ad insertion, a hybrid between client-side and server-side methods. This innovation allows media companies to block ad blockers, scale to hundreds of thousands of concurrent viewers, and even personalise ad experiences for end users.
By KitPlusTVAt IBC2025, we catch up with Igor Oreper from Bitmovin to hear about the company’s latest cloud-native live encoder and advancements in advertising technology. Known for its VOD transcoder and video player, Bitmovin has now matured its live encoder to deliver the same flexibility - operating across AWS, GCP, Azure, Okami Cloud, and Oracle Cloud.
Igor also introduces server-guided ad insertion, a hybrid between client-side and server-side methods. This innovation allows media companies to block ad blockers, scale to hundreds of thousands of concurrent viewers, and even personalise ad experiences for end users.