A recent study states that COVID-19 has sped up digital transformation by approx. 5.3 years. By working remotely, organizations are reimagining the business landscape and thinking in new ways of engaging with customers. Leveraging a digital consumer experience drives business innovation and getting insights from data is the key to reach that. The well-known data exponential growth and increasing computing power of IoT/Edge devices have caused unprecedented volumes of data coming from several locations and formats, which has a serious impact on the management effort and on the main goal of getting insights from it. Want to unleash the potential of your data to drive business innovation? Damon Wynne, Storage Technical Sales Leader for IBM A/NZ and Abilio Oliveira, IBM Thought Leader are in a virtual "pub" having a very causal chat about it.