If you're feeling defeated and isolated in your sobriety journey, despite trying various methods and support systems, then you are not alone!

Key Takeaways from this episode -

Gain inspiration from the personal journey of Ian Blessing as he navigates creating a bitters company after giving up alcohol.

Discover the rising trend and demand for non-alcoholic beverages and cocktails and how this shapes the market.

Understand how Ian used the global shake-up caused by COVID-19 to delve deeper into the world of non-alcoholic drinks.

Delve into the compelling challenge of overhauling perspectives on non-alcoholic beer in the recovery community.

Reflect on the unique camaraderie found amongst restaurant workers and its impact on Ian's journey.