Soundcloud VP of Creator Jeff Ponchick talks with Monetizing Media's Eric Peckham about the music company's strategy to provide a tiered offering of services to indie musicians while leveraging their consumer-facing streaming platform for data to inform A&R and marketing. Soundcloud now competes with cross-platform music distributors and label services firms to identify and promote breakout artists. // Keep up with episodes and get other resources for media & entertainment businesspeople at MonetizingMedia.com