December 26, 2025

Bizcast: Art Fromm on his book, “Making SEAMless Sales”, in conversation with Subhanjan Sarkar

56 minutes

Art Fromm is the Founder of Team Sales Development, helping client-facing teams, especially SEs and AMs, to focus on client success by being more consultative and strategic as a team. Art is a dynamic speaker and workshop facilitator who equips sales teams to boost revenue, win rates, margins, and client satisfaction. With a career spanning engineering, software, and sales leadership, he brings deep industry insight and proven strategies. As the founder of Team Sales Development, Art has helped B2B companies transform their sales results, in one case boasting a 22% increase in bookings and a 16-point increase in win rate. His engaging seminars and workshops are backed by real-world success and two decades of client trust. Art’s practical experience and results-driven approach make him an impactful speaker and facilitator for organisations looking to elevate their sales performance.

Art Fromm

Making SEAMless Sales

In this episode, Art Fromm talks about his book “Making SEAMless Sales”, which reflects his unique journey and learnings through multiple roles, including presales and sales. Art had been collecting notes from his learnings and the many workshops that he conducts for his clients. He realised that while the workshops were high touch, many more could benefit from the learnings, which is why he decided to write a book.

In this episode, Art discusses the buying process and why it is critical to making a sale. Since the buying process involves many stakeholders and decision makers, it is crucial to understand how to get buy-in from the various parties involved, and the corresponding roles of sales and pre-sales teams in ensuring success, as well as customer success.

Art explains how in the world of subscription buying, revenue earnings have changed from a one-time sale situation to continuously ensuring customer happiness to keep earning revenue. These and many other important selling fundamentals are discussed in this episode.

Run time – 00:56:11 mins.

Links for Subhanjan

[email protected]

https://www.linkedin.com/in/subhanjansarkar

Links for Art Fromm:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/artfromm

Published Book: https://teamsalesdevelopment.com/making-seamless-sales-book/

Articles and Events: https://teamsalesdevelopment.com/articles-and-events/

Website: https://www.teamsalesdevelopment.com

Facebook: https://www.facebook.com/TeamSalesDev

Instagram: https://www.instagram.com/teamsalesdevelopment/