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February 22, 2024

Bizcast: Bits about books – In Conversation with Emilia Korczynska, Author, “Content Operations”

1 hour 4 minutes

Emilia Korczynska is a Head of Marketing at Userpilot, a Product-Growth Platform for SaaS companies. She’s especially interested in product-led growth, product marketing and content marketing in SaaS companies.

Emilia Korczynska

Content Operations – How to Build and Scale your Content Ops

The author describes content operations as the whole process of planning, creating, optimizing and scaling up content delivery for measured outcomes. This process starts with careful planning, and keyword research to build reach by targeting SEO metrics. This entails organizing content hierarchy for crawl ability.

Emilia outlines organizing content plans in content epics, SOPS for scaling, and using tools such as Asana, Notion and Google Sheets for a team play for content at scale, as well as the less well-known SurferSEO and StoryChief.

The book also details roles that are required in the content team for operations at scale. These include writers, content editors, proofreaders, and the head of content. The book is meant to serve as a resource for content managers and heads of content and marketing, both in-house and in agencies.

Run time – 64.08 mins.

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