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Bizcast: Bits about books – In Conversation with Wes Bush, author, Product-Led Growth: How to Build a Product That Sells Itself
Product Led Growth propounds building products whose virtues and greatness lead to its rapid adoption, rather than attempts to sell through indirect methods such as content marketing. Freemium models that target the end user can enable rapid adoption of the product, compared to indirect selling such as Content Marketing.
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By Subhanjan Sarkar
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Product Led Growth propounds building products whose virtues and greatness lead to its rapid adoption, rather than attempts to sell through indirect methods such as content marketing. Freemium models that target the end user can enable rapid adoption of the product, compared to indirect selling such as Content Marketing.