Bits about Books

Bizcast: Geoffrey Burch on his book, “Resistance is Useless”, in conversation with Subhanjan Sarkar


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Geoffrey Burch is one of the most sought-after business speakers and thought leaders in the world, renowned for his electrifying and humorous presentations that inspire real change in organisations.  With a unique blend of sharp wit, deep business insight and charisma, Geoff has captivated audiences across the globe, helping businesses to unlock their full potential.  His focus on sales, leadership, customer service, and change management has earned him an enviable reputation.  

Geoff is the best-selling author of numerous influential business books, including “Resistance is Useless”— “Writing on the Wall”, “Go It Alone”, “The Way of the Dog”, “Irresistible Persuasion”, and “Self-made Me”.  His books are revered for their practical advice, engaging stories, and humour, making complex business strategies accessible to all.

Geoffrey Burch

In addition to his writing, Geoff has made many TV appearances, most notably as the star of the hit BBC series All Over the Shop, where he transformed struggling businesses with his dynamic coaching and no-nonsense approach, and is a regular business presenter on the BBC’s Inside Out programme.

Geoff’s contribution to business and management has been recognised with multiple accolades.  He was awarded the prestigious Business Communicator of the Year by the Speechwriters’ Guild and was also named one of the world’s Top Ten Motivational Speakers by the Wahstory Organisation.  He continues to be featured amongst the top Keynote speakers and business influencers globally.  

Resistance is Useless
  • In this episode, Geoffrey Burch talks about his book “Resistance is Useless” and the very interesting way it came into existence. The book establishes ways that salesmen can influence sales and relies upon psychology to establish value and worth.
  • Geoff also talks about why salesmen started to get a bad reputation— their penchant for hiding essential facts that they should have revealed about the product. On the other hand, there are things that salespeople must not reveal, and one of them is how easy or commonplace their product is.
  • He also talks about the ratchet analogy. When lifting heavy weights such as a truck, one uses a ratchet jack to lift the truck up slowly, but every turn or click moves the weight up and leaves it there, to be followed up. Big ticket sales should follow the same procedure, with every move priming for the next meeting or move.
  • Run time – 01:04:47 mins.

    Links for Subhanjan 

    https://www.linkedin.com/in/subhanjansarkar

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    Bits about BooksBy Subhanjan Sarkar

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