Bits about Books

Bizcast: K Ganesh on his book, “Mastering Disruption”, in conversation with Subhanjan Sarkar

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K Ganesh is a seasoned serial entrepreneur and the founder of GrowthStory.in, a leading venture builder platform that has incubated and scaled multiple successful start-ups across diverse sectors, including BigBasket, Portea Medical, Bluestone and HomeLane, which have redefined industries by leveraging innovative business models and cutting-edge technologies.

Ganesh’s entrepreneurial journey also includes founding and scaling ventures like IT&T (acquired by iGate), CustomerAsset (acquired by ICICI, now known as FirstSource), Marketics (acquired by NASDAQ-listed WNS) and TutorVista (acquired by Pearson).

An adjunct professor at the Indian Institute of Management (IIM) Bangalore and a visiting faculty at the Indian School of Business (ISB), Hyderabad, Ganesh teaches courses on new-age Business Models, bringing his extensive experience in disruptive technologies and management to the classroom. He is also the Founder-Director of the IIM Calcutta Innovation Park & Incubation Cell and a former member of the Board of Governors at IIM Calcutta.    

A mentor to start-ups and an active angel investor, Ganesh has been instrumental in shaping India’s start-up ecosystem. 

He is a distinguished alumnus of the Indian Institute of Management (IIM) Calcutta and Delhi University, a frequent speaker at global forums and a champion of social initiatives in healthcare and skill development through his non-profit, Bahaar Foundation. 

He is the author of “Mastering Disruption: A Practical Guide to Understanding New-Age Business Models” (Penguin Random House India). The book reflects his deep understanding of the transformative business models shaping the future of industries worldwide. 

K Ganesh
Mastering Disruption
  • In this episode, K. Ganesh talks about his book “Mastering Disruption”, a treatise on new-age business models. He compares the digital disruption era with traditional business models where there was a linear flow of value from producer to consumer, with economies of scale and efficiency playing a key role in profitability. 
  • In the digital era, however, there has been a platformization of businesses, with an in-between platform simply connecting the producer to the consumer and making money in the process. This has augured huge changes, and more are on the way with Agentic AI making a real-world impact. 
  • We are already seeing not only pay-per-use models but also outcome-based pricing. Businesses today must capitalise on current technologies and leverage new modes of value creation, such as engaging gig-workers and, where applicable, AI and Generative AI.  

    • Run time – 01:02:28 mins.

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    Bits about BooksBy Subhanjan Sarkar
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