December 15, 2025

Bizcast: Ramli John on his book, “Eureka”, in conversation with Subhanjan Sarkar

59 minutes

Ramli “RJ” John is the founder of Delight Path and author of the bestselling book Product-Led Onboarding. With 40,000 copies sold worldwide, his book has become the go-to guide for thousands of B2B leaders looking to build an onboarding strategy that turns their users into lifelong customers. Ramli has worked with companies such as Zapier, Leadpages, Appcues, Vidyard, Bynder, and other fast-growing B2B companies to level up their onboarding experience.

He lives in Toronto, Canada, with his wife Joanna, their two-year-old toddler Zane and their 5-year-old dog – Ro.

Ramli John

Eureka

In this episode, Ramli John talks about his latest book, “Eureka”, which is about crafting the perfect Onboarding experience in the B2B context. He discusses his process of writing the book, and how he not only got feedback from an early readers’ club but also buy-in from the group because it was a paid exercise.

He discusses the three pillars of successful B2B onboarding, and how success must be defined under various circumstances, and even though the core idea remains customer success, how the customer will ultimately measure success in terms of functional, social and emotional success, and the internal frictions that hinder such success.

He explains “Everboarding”, where companies are continually onboarding customers onto newer features, or even newer products, i.e. upselling or cross-selling. He imagines a world of hyper-personalisation through AI, and believes that the possibilities are limitless, although there is reason to be scared of the world that is coming.

Run time – 00:59:10 mins.

Links for Subhanjan

[email protected]

https://www.linkedin.com/in/subhanjansarkar

Links for Ramli John:

Twitter: https://twitter.com/ramlijohn

LinkedIn: https://www.linkedin.com/in/ramlijohn/

Appcues: https://appcues.com/

Book Links:

Product-Led Onboarding

Details: Released June 8, 2021

Book website: http://onboardingbook.com/