There are bad ads, good ads and then there is the third kind... The controvertial ads! Amul Macho was successful in raising a few eyeballs and more (no pun!) among a few in the Information and Broadcasting Industry of India. Also, RBI has fingered the corporate sector again to check the appreciating rupee. Closer home, the Indian farmer plays David to the Goliath, Reliance. It's right out of a hindi movie!