95% of Nigerian SMEs fail in 5 years—most don’t even survive the first.

In this episode, we’re moving past "social media vanity" to talk about why great ideas die in Year One. From the "invisibility" trap to ignoring the brutal realities of the Nigerian economy, we break down what separates the survivors from the statistics.

Stop playing small and start building a business that actually lasts.
Listen now and beat the odds.

Don't forget to tune in next week for another amazing episode on BIZMATICS!

Stop me if you’ve heard this before: "Aspire to perspire." "Just hustle harder."... Tired of it? So am I.

Welcome to BizMatics, the podcast that trades motivational fluff for the cold, hard math of business growth. Hosted by Samuel Nissi Uche (Founder of Counselcrib), this show is for Nigerian entrepreneurs who are done with "vibes" and ready for systems.

In this debut episode, we lay down the manifesto. We’re dismantling the myths killing Nigerian SMEs—from the obsession with vanity metrics to "post-and-pray" marketing—and introducing our core philosophy: Strategy Before Execution.

We aren’t here to hype you up. We’re here to give you the raw data, the failures, and the frameworks you need to survive Year One and build a business that actually makes money.

Let’s stop playing business. Let’s start the math.

Don't forget to tune in next week for another amazing episode on BIZMATICS!