This week, we have a discussion focusing on the upcoming introduction of advertisements on WhatsApp. We express concern that this change, driven by Meta's need to monetise the free service, could significantly impact user experience, likening it to the overload of ads on Facebook, Instagram, and YouTube.

We discuss how excessive advertising detracts from platform usability and contemplate the possibility of users abandoning WhatsApp for alternative communication methods or services if ads become too intrusive.

We also touch upon the different monetisation strategies of other platforms like TikTok, which integrates shopping directly into its content.

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