Welcome back to BizQuik! On this week's episode, Julie defines competitive analysis and its importance to your business. Evaluating the strengths and weaknesses of your company against your competition can only serve to benefit you as a business owner and entrepreneur. Finding direct and indirect competitors can only bring opportunities for growth and develop new marketing strategies. Running a competitive analysis can only improve upon what you are offering your clients and vendors. You can identify who your biggest competitors are, what your are competing against, how to overcome it, and market against it for better gains for your business.

Themes: Direct and indirect competitors. Marketing. Compare and contrast. SWOT.

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