Welcome back to BizQuik! On this week's episode, Julie discusses the importance of core values, and how along with your mission statement, is a key element in your business' success. Without core values established you should expect cultural issues to occur with your organization, as it is a guide to the fundamental actions and beliefs of your company.

Core values enable action, strengthen company pride, and community. They can also increase motivation and engagement from your employees by helping them to understand the company's goals and motivations, and ignite innovation. And most importantly, core values make for a better reputation for your business by increasing customer loyalty and trust.

Themes: Decision-making. Productivity. Positive company culture. Reputation. Innovation.

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