It's true! Once you understand this phrase and it's meaning it will make your life easier! When it comes to selling this is the #1 element you have to understand in order to achieve your purpose. Remember you don't need to be in business in order to sell. In fact you are selling everyday: when you go to an interview, when you make a phone call, when you negotiate on a market! Listen, learn and get to your goals easier! #coachorsi