When the very first time I landed in USA back in 2007 the officer at the border asked me: 'What's your story?'. I wasn't quite sure he was having a bad day and sarcasm comes out of his mouth or he is really serious. However 12 years on this questions brings a whole lot of new meaning to people's lives. Story sells and that's true for social media as well. How? Listen to this episode and find out more. @coachorsi