Each week, The Why Word gets under the skin of entrepreneurs, business leaders, creatives and people who make things happen to find out what makes them tick. Presented by Ian Hawkins.

BJ Cunningham is a serial entrepreneur and consultant to many high profile businesses. In the show we talk bout then power of telling the truth, bucking trends and sketch out a provocative marketing campaign. We also talk about how attitude is more important than anything else when it comes to weathering storms.

BJ’s business lunch goes was described by the UN as working ‘all his life for the development of harmony and cooperation between peoples without distinction’.

A TBD Media Group Production