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BJ Johnson, creator of the SFS Athletics brand and founder of Around the Dirt, shares his experience in the softball industry, his approach to coaching based on simplicity and control, and how he has built tools such as recruiting and social media platforms to enhance the athletic community. Discussing his coaching background, his teaching philosophy and the importance of continuing to learn and adapt to empower athletes and coaches in a competitive environment.

Produced by Yael Martin and Dalton Fisher, Fisher Multimedia LLC
FisherMultiMedia.com

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