Welcome back to the Marketing Blabs podcast!

We're kicking off 2026 with a bang, tackling a topic that's been everywhere recently: GEO (or Generative Engine Optimising).

Some are calling it the future of search. Others are calling it SEO with a shiny new label.

So, is GEO really something new, or simply SEO evolving in response to AI-driven search?

Find out in this episode!

On this Blab: Tom Haslam (Host), Matt Janaway, Tilly Hayes and Jenny Hall