Untamed

Black Female Entrepreneurship in the Lash Industry: The Journey of Roxie Reese

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In this episode, AnneMarie welcomes back Roxie Reese of DFW Lash University. Roxie is both a passionate educator and a successful entrepreneur - serving as a role model and working to create opportunities for her community. Roxie’s passion for the industry started when she enrolled in a lash licensing program that did not live up to her expectations. This experience drove her to curate a learning experience that would inspire and empower women to take control of their future.

The DFW Lash University program offers scholarships, mentorship, and workshops that go beyond the basics. Roxie Reese stands by her mission: Passion is easy, execution is hard, and improving the beauty industry by empowering the lash artist and master educators of the future. DLU’s program allows you to obtain your license from the comfort of your home, and the program focuses on building a sisterhood inclusive of single mothers, nurses, high school graduates, and even established lash artists who are looking to level up their business.

You’ll hear how Roxie started lashing, her journey to founding DLU, and her advice on building teams, hiring talent, and creating community within the lash industry.

Expect to hear:

  • Roxie’s background and journey, starting DLU (DFW Lash University)
  • Roxie’s sense of purpose, serving a community, being a role model
  • Combating negative stereotypes
  • Balancing ambitions and prioritizing deliverables
  • Running a school - advice for anyone interested - know your costs, how many employees, and the importance of a team
  • Roxie’s focus on community
  • Side note to any interested students outside the state of Texas - you can still enroll, but the license is only valid in TX
  • How to prioritize all your grand ambitions
  • Advice for hiring staff and who to hire first
  • Roxie’s unexpected challenges running a beauty school
  • Advice for lash artists - push through the tough times, show up for yourself, and customer service is always number one

    • Resources:

    Untamed Podcast Episode 17: Inclusive Lash Education: An Interview with Roxie Reese

    Connect with Roxie and DFW Lash University:

    Roxie Reese on Instagram

    DLU Website

    DLU on Instagram

    DLU on Facebook

    Sample Courses from DLU

    Apply to DLU

    Schedule an Admissions Call with DLU

    Connect with Cheryl and AnneMarie:

    Cheryl's Instagram

    AnneMarie's Instagram

    Cheryl Peng LinkedIn

    AnneMarie Lorenzini LinkedIn

    Untamed Artistry Website

    ...more
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    UntamedBy Cheryl Peng - Untamed Artistry Inc.
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