<p>In this episode of the IPG Podcast we're joined by Laura Nelson of Pragmatic to talk about Black Friday, an event that is becoming more and more important to publishers' sales and marketing strategies. Ahead of this year's Black Friday on 23 November, Laura shares some advice for planning and executing effective campaigns.</p>

In this episode of the IPG Podcast we're joined by Laura Nelson of Pragmatic to talk about Black Friday, an event that is becoming more and more important to publishers' sales and marketing strategies. Ahead of this year's Black Friday on 23 November, Laura shares some advice for planning and executing effective campaigns.

Black Friday and publishing promotions

Welcome to the podcast from the Independent Publishers Guild, the UK's largest association of publishers. These podcasts take you inside the services and events of the IPG and tackle some of today's hot publishing issues. Where are the big opportunities and challenges in the world of publishing today? This podcast supplies answers and insights from some of the independent sector's most experienced leaders.

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Black Friday and publishing promotions

Black Friday and publishing promotions