Digital Collective

Black Friday & Congo: Marketing New Tech


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🎙️ The Digital Collective Podcast Episode Title: Black Friday & Congo: Marketing New Tech Host: Jarika Moon By: Lunar Innovations

This week on The Digital Collective, we're breaking down one of the biggest marketing machines on the planet: Black Friday—and the truth behind those "free phone" deals that flood your screen every November.

In this eye-opening episode, Jarika Moon pulls back the curtain on how marketing, psychology, and the tech industry work together to push constant upgrades… and how that pressure connects directly to human rights abuses, environmental destruction, and the ongoing conflict in the Democratic Republic of the Congo.

We dive into:

✨ Why Black Friday is one of the most successful marketing reinventions in history ✨ How phone companies use scarcity, hype, and payment plans to keep you upgrading ✨ The real cost of your new phone — from Congo's cobalt mines to global supply chains ✨ The experiences of women and children in mining communities, including staggering sexual-violence statistics ✨ How marketing fuels global extraction, exploitation, and endless consumption ✨ Simple steps YOU can take: repair, refurbished, ethical tech, and supporting NGOs

This episode blends history, psychology, activism, and digital accountability — with a call to action for anyone who cares about sustainability, humanity, and conscious innovation.

If you're ready to shift from unconscious consumer to Luminary, hit play.

Because the truth is this: That shiny Black Friday "deal" might be cheap for us… but somewhere, someone paid the real price.

Homepage - Eastern Congo Initiative https://share.google/T1it7MqRKmg1THmZ0

CoNGO - DEFINING THE PRESENT SHAPING THE FUTURE https://share.google/c3uB7YBd45zqpVunL

Action Against Hunger https://www.actionagainsthunger.org International NGOs in Democratic Republic of the Congo Call Action Against Hunger calls for the immediate cessation of hostilities and for all parties of the conflict to abide with International Humanitarian Law and protect civilians in conflict in the DRC. What We Do Who We Are savethechildren.org https://www.savethechildren.org Help the Democratic Republic of Congo | Save The Children Empower Children in Africa with Nutrition, Healthcare & Education.

Jarika Moon's Social's: Lunar Innovations & Digital Collective Podcast:

https://linktr.ee/lunarinnovationsdmarketing

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Digital CollectiveBy Jarika Moon