"31% of Black Friday shoppers start early, with One in four shoppers hitting the stores between 5 AM and 10 AM"

Black Friday is the Friday following American Thanksgiving. It’s notorious for slashed prices in e-commerce and brick-and-mortar stores, causing a surge in consumer spending but what is the Biggest Mistake most e-commerce companies make with seasonal sales?

Manni explores the biggest mistakes companies make and how you can make sure you don't make the same mistake this sales season.

How are you preparing for this black Friday sale? send them to @BobbleDigital using the hashtag #MrBobble or #AskBobble or #bobblepod