In this episode, we break down the smart approach to Black Friday and promotional sales, one that protects your margins, respects your capacity, and actually supports long-term growth. We talk about why most beauty businesses approach promos backwards, how to use numbers (not emotions) to guide decisions, and how to create offers that make sense for your business model.

This conversation is about intention over impulse. If you’ve ever felt unsure, overwhelmed, or tempted to discount just because “everyone else is,” this episode will help you approach promos with clarity and confidence.

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