In this episode of Black Power Moves, part of the Ebony Covering Black America Podcast Network, we're speaking to Kim and Keyondra Lockett, Founders of Jolie Noire. https://joliexnoire.com/Jolie Noire, “Pretty Black” in French, is a luxury essential-wear brand for women and men that is built on the belief that Black is beautiful. Founded by Atlanta-based blood sisters Keyondra and Kim Lockett, Jolie Noire is an effort to level the playing field, and change the meaning, emotions, and values associated with black. 

Keyondra Lockett (older sis): is a #1 Billboard Chart Topping singer-songwriter. She has shared the stage with artists such as Yolanda Adams, CeCe Winans, Kirk Franklin, Mary Mary, and many more. She’s also the first and only gospel artist to have a licensing deal with a toy company.

Kimberly Lockett (younger sis): is an Atlanta-based celebrity fashion stylist. Kim is no stranger to the fashion industry, having spent over 10 years as a personal and celebrity wardrobe stylist, she has gained experience coordinating all aspects of a client’s image. 

While Kim’s work has been seen on various national platforms and television networks such as BET, HypeHair.com, Essence Magazine, and more, her personal style has been featured and recognized in major online publications and blogs such as Essence.com, 50 Fab Fashion Instagrammers (2012) and a Fashionbombdaily.com, Fashion Bombshell of the Day (2015).

Their clothing brand in was rolled out in Target stores nationwide for Black History Month.

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