In this episode of Consumers of Culture, host Olumide Yerokun—founder of Pidgin English Co.—dives into the moves, moments, and mindsets shaping Africans in America today. From sports ownership to sneaker collabs, we’re talking about the people and brands rewriting the playbook.

This week’s lineup:

• Issa Rae & Tems join the ownership group of San Diego Wave FC

  https://www.mlssoccer.com/news/grammy-winner-tems-joins-san-diego-fc-ownership-group

  https://www.mlssoccer.com/news/issa-rae-joins-san-diego-fc-ownership-as-club-partner

• Tobe Nwigwe teams up with Reebok for a one-of-a-kind sneaker drop

  https://www.instagram.com/reel/DGybQ5tyuEv/

• Mifland x Atlanta Falcons Pop-Up shows how luxury craftsmanship and sports collide

  https://www.instagram.com/p/DC1lqesx0dh/?img_index=6

Olumide breaks down why ownership matters, how Black creatives are turning influence into equity, and what these cultural shifts mean for visibility in legacy industries. Plus, in Put Me On, we spotlight Mifland and the importance of Black luxury brands.

If you’re here for stories that connect culture, business, and the African diaspora—you’re in the right place.

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