Built for More

Black Rifle Coffee Founder Evan Hafer: Good Leaders Eat Last


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Our guest today is the founder of one of the fast-growing brands around, Black Rifle Coffee. Founded by veterans, they are committed to supporting veterans, law enforcement, and first responders, and make donations to organizations that support them with every purchase of their coffee.

Their Black Rifle Coffee Club delivers high-quality beans from Colombia and Brazil to customers around the world. They’re also behind the online magazine Coffee or Die, that focuses on content for veterans and the military community. 

Today on Ironclad’s Built for More, we talk to Evan Hafer, Black Rifle’s founder and CEO, about this unique approach to leadership, why freedom is so essential to everything they do, and why he believes that “good leaders eat last”.

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Built for MoreBy IRONCLAD

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