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Blackhat, Affiliates, and Experimental Budgets w/Trevor Laehy, Director of Growth Marketing @ AnchorFree
Trevor Laehy discusses how to find pockets of inventory that works with your brand, and work to scale that up with various models, in terms of budget and pricing strategy to payout structures (agency fee vs CPI/CPA payouts).
He started at Yume in the video ad tech space and saw mobile getting bigger so went to Fetch and learned the mechanics of UA.
From there he now helps lead AnchorFree's growth and specializes in experimental budgets and new traffic source opportunities like influencers (YouTube, Twitch, Snapchat).
Hear his biggest pet peeves (rebrokering, click-spamming, broken data) along with the rest of his UA secrets.
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By ThalamusTrevor Laehy discusses how to find pockets of inventory that works with your brand, and work to scale that up with various models, in terms of budget and pricing strategy to payout structures (agency fee vs CPI/CPA payouts).
He started at Yume in the video ad tech space and saw mobile getting bigger so went to Fetch and learned the mechanics of UA.
From there he now helps lead AnchorFree's growth and specializes in experimental budgets and new traffic source opportunities like influencers (YouTube, Twitch, Snapchat).
Hear his biggest pet peeves (rebrokering, click-spamming, broken data) along with the rest of his UA secrets.