Asian SkyCast

Blade’s Will Heyburn on UAM & the eVTOL Market


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BLADE started flying in the Summer 2014. Looking back, Blade’s capabilities today are incomparable to those in that first summer. Its simple booking app then, by design scalable / modular, is now a portal handling everything from accounting, operator & passenger communications, regulatory filings, W&B, et al. BLADE was born from an idea CEO Rob Wiesenthal had while at Sony’s corporate flight department. He realized companies were flying one person around alone on helicopters on a regular basis and that there was probably a way to both lower the price and also deliver a better experience.
Will Heyburn, Head of Corporate Development at BLADE Urban Air Mobility returns for a second episode of Asian Skycast. This time he speaks with ASG’s Jeffrey Lowe on Blade’s product line and the evolution of UAM & eVTOL. The two talk on Blade’s development over the last six years, how vertical transport technology & medical mobility has been growing, and Blade’s customer support during Covid-19. Will then speaks on the India market and shares his experience on expanding into different markets.
Tune in to hear Will discuss:
The development of Blade, which started six years ago, and the evolution of commercial eVTOL (01:05)
Using Today’s technology to build a reliable “Last-Mile” air travel product (02:00)
What factors Blade considers when choosing the destinations it serves (06:00)
The long-haul services / jet products in Florida and Aspen, Colorado (08:15)
The structure of Blade’s fleet and the idea of ‘customer to cockpit’ (10:10)
How to manage the customer’s experience by developing a “simple” App (11:32)
What charter options Blade’s customers have (13:21)
Shifting its model and methods in light of Covid-19 (14:30)
How Blade adjusts with relative ease (18:30)
What is the route network today versus the route network at the beginning of the year (20:24)
Asking customer questions and putting feedback into action (23:36)
How medical mobility came about (26:20)
Building essential ground connectivity for users to get to and from the airport (27:30)
How Blade India has developed since its launch (31:02)
The next opportunity for Blade in Asia (34:00)
How to show the product is valuable (35:08)
How to prove the business model for vertical transport works and makes sense (37:50)
The regulatory challenges in China to launching eVTOL technology (40:54)
Will shares his view on the European market (42:40)
...more
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Asian SkyCastBy Asian Sky Group

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