Blair Reeves is the Director of Product Management at Salesforce. He has previously held senior product and leadership roles at SAS, Demandware and IBM. He speaks, writes, and consults on product management in enterprise software, remote workforces. In this episode Blair discusses customer intelligence and how its role within small and large companies. Listen to find out how you guide and understand your own customer’s experience.

“One of the big challenges in analytics is that you don’t know what you don’t know” - Blair

Timestamps:

1.31 - Find out how Lair got to where he is today

3.14 - Blair reveals his take on customer intelligence

5.28 - Where does customer intelligence reside in a big company?

9.44 - Guiding and understanding the company experience

11.00 - Customer intelligence isn’t just tech data

17.22 - Qualitative and quantitative approached for acquiring customer intelligence

21.56 - Challenges you can face building customer intelligence competencies

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Connect with Blair Reeves

• Twitter - https://twitter.com/BlairReeves?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

• Website link - http://blairreeves.me/

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Connect with Aero Wong:

• Personal website: http://aerowong.com/

• Instagram: @aerowong

• Twitter: @aerowong

• LinkedIn: @aerowong

• Facebook: @aerowongfb

• Clubhouse: @aerowong

Resources:

>>> Read Blair’s book - https://www.amazon.com/gp/product/B07BC56G9H/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0